How Adora POS Will Help You Dominate Like Domino's

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How Adora POS Will Help You Dominate Like Domino's

Software for Restaurant

How Adora POS Will Help You Dominate Like Domino’s

If you’re in the pizza business (and even if you aren’t), you already know that Domino’s is one of the biggest players in the pizza game. Their success is admirable, and pizza operators everywhere can learn valuable lessons by doing a deep dive into their business strategy. One of the brands’ biggest drivers of success is their technology-driven approach—and savvy restaurateurs should take a page out of their book.

At Adora, our entire business is based on combining pizza and technology, and we’re here to let you in on a few secrets that will help you deliver results as impressive as the world’s biggest pizza brand. Whether you’re running one store or one hundred, these tips can help businesses of any size thrive:

Treat Your Pizza Business Like a Tech Company

What’s the largest department at Domino’s? If you think it’s related to tossing pies, think again. According to an article by Forbes, Domino’s technology department is actually the brand’s largest sector. This may seem counterintuitive, but take a look at some of their recent technology-driven strategies that have proved to be wildly successful:

  • More than 70% of sales come from online orders
  • AnyWay, Domino’s technology suite, provides customers with 13 ways to place their orders
  • Over 90% of their international markets use online ordering 

By focusing on making ordering online a breeze, Domino’s now sells over 3 million pizzas per day. While we can’t promise you’ll be able to crank out that many orders, with Adora you’ll be able to provide your customers with the same seamless online experience. 

Getting Delivery Should be as Easy as (Pizza) Pie

Domino’s shines when it comes to making ordering pizza simple and hassle-free. Customers don’t want to have to jump through hoops to get their pies, and by cutting down on steps, providing people with numerous avenues to order pizza, and simplifying the entire process, Domino’s has been able to dominate the pizza industry. 

Here’s how Adora can help you do the same: 

  • Integrated Google Maps
  • A dedicated driver dispatching system
  • Real-time driver tracking 
  • Custom delivery zones, minimum order amounts, and delivery charges
  • The ability to partner with 3rd-party delivery services 

By having access to the same resources big brands rely on, you’ll be able to provide your customers with a premier experience—no matter how big or small your company may be. 

Consistency + Customization Matter

Whether you’re in Chicago or Reykjavik, when customers order Domino’s, they know it’s going to deliver on quality. Even if you only have one location, putting consistency at the forefront of your concerns is a key to retaining customers. 

Adora helps you achieve this by streamlining what happens in the kitchen. Our display system color codes orders, automatically prioritizes tickets, and prints online orders directly to the kitchen. When your kitchen is able to perform consistently, your customers will notice (and order more pizza). 

As essential as consistency is when it comes to quality control, it’s equally important to allow your customers to order pizza their way. Think about ordering from Domino’s: you can add or subtract unlimited toppings, choose from various sizes, and change aspects of your pie like the crust, sauce, and cheese. Many operators shy away from providing customers with so many choices due to the logistical challenges involved. However, Adora is designed to make customization easy, so there’s nothing stopping you from making your pizzas personal. 

Dominate Like Domino’s with Adora 

Whether your goal is to be the #1 pizza place in your town, or you have your sights set on national growth, Adora allows you to harness the power of technology. Our system focuses on the same tools and resources high-performance brands like Domino’s have used to scale their success. This means you can rest assured that your POS isn’t going to hold you back.

To see how Adora can help you dominate like Domino’s, sign up for a free demo. We’ll walk you through everything you need to know about using your POS to establish a reputation for excellence. Don’t wait—brands like Domino’s are growing by the day, and it’s essential to act proactively in today’s competitive market.