Advice by the Slice

Whether you want to hear this or not, there is a fast-growing demand for vegan options at pizza restaurants across the whole country. In just the last three years, there has been a 187% rise in demand for vegan pizzas. 

While we know all the die-hard cheese lovers may be rolling their eyes right now, restaurant owners should take a moment to realize the opportunity here. With consumer demand comes business opportunities and the ability to grow your business.

If you talk to any of your vegan friends, you may find there is a lack of pizza restaurants out there that offer a vegan dietary option. And, even fewer of those restaurants have high-quality ingredients that keep customers coming back for more.

If you’re looking to increase your client base as a pizza restaurant owner ( duh, let’s make that dough), consider adding a vegan pizza and a vegan side to your menu. While this may hurt the pride of the hardcore cheese lovers out there, markets change, and you need to be listening to consumer demand to stay ahead of your competitors. There are many good cheesy pizzas available out there, but there are very few excellent vegan pizzas. This category is likely wide open in your local market, and you can easily take advantage of it.

Once you add this option for the vegan customers out there, we suggest running marketing campaigns to let the plant-loving community know that vegan options are now on the menu.