🕐 5 Minute Read
2023 Pizza Industry Insights
2023 was a whirlwind of activity for most pizzeria owners and managers. As the year draws to a close, let’s take a savory stroll down memory lane through the events and trends that shaped the pizza landscape in 2023:
Pizza Styles that Sizzled: Neapolitan pizzas continued their rise, boasting simplicity with quality ingredients. Detroit-style pizzas gained popularity, stealing hearts with their crispy edges and deep-dish allure. Vegan and gluten-free options soared, catering to diverse dietary needs and preferences.
Sales Surge: The pizza industry witnessed remarkable growth, with sales escalating globally. According to Mintel there was a 6.7% increase in pizza sales in 2023. Despite economic fluctuations, a blend of factors, including convenience, diverse offerings, and tech innovations, contributed to this unprecedented surge. The rise of 3rd party apps like Doordash and UberEats has positively impacted the amount of pizzas being delivered globally.
Innovations that Wow-ed: Technology took center stage with pizza-making robots and smart ovens streamlining operations. Sustainable packaging and eco-friendly initiatives marked a growing concern for environmental consciousness. Moreover, ghost kitchens and cloud concepts continued reshaping delivery dynamics and brand building.
Unforgettable Events: The Pizza Expo 2023 in Las Vegas showcased cutting-edge trends and innovations, including bone marrow pizza and robots, captivating a record crowd. Various competitions, chef demonstrations, and insightful seminars echoed the industry’s vibrancy across the country. In addition to IPE, there were a plethora of other new and exciting shows including The Pizza Tomorrow Summit in Orlando and Dave Portnoy’s One Bite Pizza Festival in Cony Island. Both events gathered industry professionals for good times and great networking opportunities.
Global Shifts: Westernization, online ordering preferences, and shifting dietary patterns contributed to the pizza market’s evolution. The convenience of web portals and mobile apps heightened consumer engagement, redefining the way pizzas were ordered and delivered.
As we bid farewell to 2023, it’s evident that the pizza world thrived amidst challenges, adapting, innovating, and delighting pizza enthusiasts worldwide. Here’s to a cheesier and even more delicious 2024!
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