Customer Story
How Pizza My Heart keeps up with demand
45 years of award-winning pizza, sold by the slice to loyal neighborhood regulars. When third-party orders jumped 10x almost overnight, their POS couldn't keep up. Here's what was missing, and what Adora built alongside them to fix it.
“Home of California style pizza.”
About Pizza My Heart
Pizza My Heart started in 1981 as a tiny beachside pizzeria on Capitola Beach and grew into a California landmark: over 45 years of making some of the best pizza in the world and selling it by the slice to loyal neighborhood regulars, from Monterey and Santa Cruz up through Silicon Valley and the East Bay. Along the way they've won multiple pizza awards, including World's Best Pizza honors in Las Vegas, and became the first American pizzeria to take Best Traditional Pizza at the International Pizza Competition. Customers love walking in as much for the surf-and-beach vibe as for the smell of award-winning dough. Every location feels like you just stepped into a beach cabana. Still family-owned, still hand-tossed, and still growing, Pizza My Heart needed a POS built to grow with them.
The challenges
What wasn't working with their previous POS
Pizza My Heart felt their previous provider was lacking innovation and the essential features required for expansion. Three gaps kept surfacing, and Adora built solutions for all three.
Third-party integrations
During Covid, orders through apps like DoorDash and Uber Eats went up over 10x. Their POS wasn't designed to handle third-party integrations, so every channel meant another tablet, another re-key, and another chance for an order to slip.
Customer loyalty
A brand built on regulars had no way to reward them. Their previous point-of-sale didn't offer a built-in loyalty program, and Pizza My Heart knew what that feature meant for repeat business and sales growth.
Cloud-based access
Legacy POS systems are restrictive in a modern pizza chain. Management needed secure, cloud-based software they could access on any device, at any time, from any location, without being tethered to a back-office PC.
The process
How Adora solves problems
Adora approaches every challenge the same way: understand the root cause first, then build a scalable solution, then tailor it to fit.
Understand
Through collaborative discussions with Pizza My Heart, Adora understood the main challenges their pizzerias were dealing with and what was actually required to address them. Not assumptions. Real operational problems.
Build
Adora builds scalable solutions using modern architecture designed to adapt and grow as customer needs evolve, not one-off patches that break when the operation scales.
Customize
Solutions are tailored to fit the specific needs of the operator: the marketplaces they sell on, the rewards their regulars actually want, and the way their managers really run the day.
The solutions
What Adora provided, and why it matters for every pizzeria
In response to what they heard, Adora delivered three things: smooth integration of third-party applications, a built-in customer loyalty program, and cloud-based POS software. Here's how each one works.
"During Covid, pizza orders through third-party apps went up over 10x."
Today, many people order pizza through apps like Uber Eats or DoorDash. That's convenient for the hungry customer, but it was causing real difficulties for pizzerias like Pizza My Heart that weren't running a POS designed to handle those integrations. One of the main reasons Pizza My Heart chose to partner with Adora was the technology that makes third-party integrations quick and easy. With Adora, Pizza My Heart takes orders from every channel and delivers them with ease, from one screen.
- Direct integrations with DoorDash, Uber Eats, Grubhub, and more, straight into the POS
- No tablets, no re-keying: marketplace orders fire to the kitchen like any other order
- Menu, pricing, and availability synced to every marketplace from one place
- Third-party, online, and phone orders in a single queue for the make line and dispatch
- Channel-level reporting so you can see exactly where the growth is coming from
"We feel like we're missing a quality customer loyalty program."
Pizza My Heart wanted a built-in, premium loyalty program to give rewards back to the regulars who made them a landmark. Their previous point-of-sale didn't offer it, and they recognized what that feature meant for sales growth and repeat business. Adora has designed one of the most advanced customer loyalty programs on the market. It's easy to set up, extremely customizable, and requires very little maintenance over time.
- Built into the POS, online ordering, and the mobile app, so every order earns
- Points, tiers, and offers you configure once and adjust anytime, no developer needed
- Automated rewards, birthday offers, and win-back campaigns that run themselves
- A complete customer profile: order history, favorites, lifetime points, last visit
- Loyalty reporting that shows exactly how much repeat business the program drives
"We need a cloud-based POS that management can access on any device, at any time."
Pizza My Heart recognized how restrictive legacy POS systems are in the environment of a modern pizza chain. They wanted secure, cloud-based technology that could be accessed on any device, at any time, whether that's a laptop at the office or a phone on the beach. Adora designed an untethered system built to solve the real, daily challenges pizzerias like Pizza My Heart deal with.
- Cloud-native back office: sales, labor, and reports from any browser, anywhere
- Push a menu, price, or promo change to every location in one step
- Role-based access so store managers and corporate each see what they need
- Works through internet hiccups with automatic sync when the connection returns
- Updates and new features roll out to every store without a site visit
Adora cares about building a POS that is developed with the insights and feedback of real people working in the pizza industry. We hear you today to build a better tomorrow.
Adora POS — on the Pizza My Heart partnershipThe outcome
A partnership built on communication
Today, none of the obstacles above are an issue for Pizza My Heart. Third-party orders flow straight into the POS, regulars earn rewards on every slice, and management runs the business from wherever they happen to be.
Open lines of communication and honest feedback from both parties have been instrumental in improving Adora's overall features and usability. What started as solving Pizza My Heart's specific challenges made the platform better for every pizzeria on Adora.
We will continue to diligently work with our customers to deliver the next stage of innovation in pizzeria point-of-sale technology.
What Adora provided Pizza My Heart
- Smooth third-party integrationDoorDash, Uber Eats, and Grubhub orders land in the POS like any other, even at 10x the volume.
- Built-in customer loyaltyA premium, customizable rewards program that gives back to the regulars and drives repeat business.
- Cloud-based POS softwareSecure access for management on any device, at any time, from any location.
See Adora live.Get three months free.
30 minutes with a pizza POS specialist. Your menu. Your delivery setup. Your questions answered, plus three months of Adora on us when you sign on.
What you'll see
- Third-party orders from DoorDash, Uber Eats, and Grubhub flowing into one queue
- A built-in loyalty program you can set up in an afternoon
- The cloud back office, live on a phone, tablet, and laptop
- A full POS walkthrough on a menu that looks like yours
- An honest comparison vs. your current system
- Real pricing, no surprises, no contract pressure
Prefer to talk? Call (877) 514-1428