Advice by the Slice

Simple social media moves for pizzaiolos who’d rather be making pies than posts.

We get it, social media isn’t exactly the highlight of your day. You're running a pizzeria, not chasing likes. But here’s the truth: a little effort online can turn into real dollars in the register, especially during the busy summer season.

If you're not trying to become a TikTok star but still want to make your social media worth your time, try these low-lift ideas that actually drive business:

1. The Selfie Discount
It’s simple. Post a sign: “Tag us in a pizza selfie, get a free slice next time you’re here!” No need to overthink it. Let your customers do the posting while you focus on what you do best, making great pizza.

2. One Summer-Only Special
Create just one limited-time pizza for the season. Something fresh and fun, like a spicy peach bbq pizza. Post a pic, say it’s only around for July, and done. Exclusivity sells, and it gives you something to talk about without reinventing your menu.

3. Quick Giveaway, Big Return
Once a week, toss up a quick post: “Comment your go-to pizza for a chance to win a free large pie.” It sparks engagement, builds reach, and costs you one pizza.

You don’t need to dance on reels or spend hours planning content calendars. Just post a few things that get your locals talking (and tagging). Keep it casual, stay consistent, and let your food do the heavy lifting.

Want to see how Adora POS can help you track promo results, manage orders, and keep things running smooth all summer? Schedule a quick demo with us today!