Advice by the Slice

School’s In, Profits Up: Back-to-School Promotions That Work

When the bell rings, opportunity knocks. Back-to-school season brings a surge of parents, students, and teachers looking for quick, affordable meals, and your pizzeria can be the answer. If you’re ready with the right promotions, this can be one of your most profitable times of the year!

Here are 4 proven ideas to put into play now:

1. Student Slice Specials – Give students a reason to choose your shop over the competition with quick, affordable options like a slice-and-soda deal. Keep it available during lunch breaks and after school so you catch both crowds.
2. Teacher Tuesdays – Educators are local heroes, and showing them some love can win you loyal customers. Offer a special discount for teachers on slower nights of the week, perfect for staff meeting days or when lesson planning runs late.
3. Family Homework Nights – Parents juggling after-school activities and homework will appreciate ready-to-go bundles. Package pizzas, sides, and drinks at a value price to make dinner an easy “yes.” Promote these bundles on social media and with flyers at local schools.
4. Fundraiser Partnerships – Connect with PTAs, booster clubs, and sports teams to host “Pizza Night” fundraisers. Donate a percentage of the evening’s sales, and watch as the community rallies around your restaurant. It’s good PR and good business.

Pro tip: Keep your offers simple, consistent, and easy to remember. Promote them in-store, online, and directly to local schools. When your pizzeria becomes the go-to spot for quick bites, teacher hangouts, and family dinners, you’re not just making sales, you're earning year-round loyalty.