Advice by the Slice - Summer is Here

Summer is Here

As the summer season approaches, pizzerias all across the country can expect an increase in foot traffic and sales. But with the rise in temperatures, customers will be looking for lighter, fresher options on the menu. People in the summertime love seasonal ingredients like fresh tomatoes, basil, and arugula. Make sure your summer menu offers lighter topping options like grilled chicken and vegetables. Consider adding a refreshing fruit salad or gazpacho to your menu for a cooling alternative to traditional pizza.

Another important consideration for the summer season is your marketing strategy. With the weather warming up, customers will be spending more time outside and on social media. Make sure to use eye-catching visuals and engaging social media content to promote your restaurant and menu items. Consider running summer-themed promotions or discounts to encourage customer loyalty and drive sales. If you haven’t already added a customer loyalty program, summertime is a great time to implement one.

By updating your menu and adjusting your marketing strategy, pizzeria owners can take advantage of the busy summer season and increase their profits. Stay ahead of the competition by offering fresh, seasonal options and engaging with your customers on social media.