The Top 10 Reasons 2023 Will Be Great For Pizzerias
Pizza is a beloved and consistently popular food, and it looks like 2023 is shaping up to be a great year for the industry. In North America, pizza sales increased by 5.3% to $56.5 billion in 2022, and this growth is expected to continue in 2023. Here are the top ten reasons why:
- Specialty ingredients: Customers are looking for more unique and interesting flavors, and pizzerias that offer specialty flours, oils, and vinegars are sure to stand out. For example, using truffle oil on a white pizza or experimenting with ancient grains in the dough can add a gourmet twist to a classic dish.
- Vegan meats and cheeses: The demand for plant-based alternatives is on the rise, and pizzerias that offer vegan meats and cheeses are sure to attract a wider customer base. Imagine a “meatball” marinara pizza made with savory plant-based balls, or a BBQ “chicken” pizza topped with spicy soy chunks. Yum!
- Food delivery: The popularity of food delivery has exploded in recent years, and pizza is one of the most popular foods to order for delivery. Nothing beats the convenience of having a hot, gooey slice delivered straight to your door.
- Virtual kitchens: The rise of virtual kitchens allows pizzerias to expand their reach and increase sales by creating new “restaurants” that are only available for delivery through food apps. For instance, a pizzeria could create a virtual “wing joint” that only sells wings through delivery apps, while still using the same kitchen and staff. Talk about getting your wings and pizza in one place!
- POS technology: Advances in POS technology, including mobile ordering, rewards programs, and cardless payments, are making it easier for pizzerias to process orders and for customers to place them. No more fumbling with cash or trying to remember your card!
- Group gatherings: The trend of group gatherings and events has been on the rise in recent years, and pizza is the perfect food to feed a crowd. Pizzerias should make sure to target their marketing towards events like New Year’s Eve and the Super Bowl. After all, what’s a Super Bowl party without pizza?
- Consistent sales: Pizza is a consistent performer in the food industry, with sales staying strong even during economic downturns. It’s the ultimate comfort food that people turn to in good times and bad.
- Customization: Customers love being able to customize their pizzas with their choice of toppings, and pizzerias that offer a wide range of options are sure to be popular. From traditional favorites like pepperoni and mushroom to more exotic options like pineapples and goat cheese, the possibilities are endless.
- Convenience: Pizza is an easy and convenient food to order, whether it’s for delivery or to be picked up at the restaurant. No need to spend hours cooking or cleaning up – just sit back and enjoy your slice (or five).
- Affordability: Pizza is a budget-friendly option that is perfect for feeding a crowd, making it a popular choice for families and groups. With so many toppings and sizes to choose from, there’s a pizza for every budget.
Overall, the combination of these trends and advances in technology, like Adora POS, make it clear that 2023 will be a great year for pizzerias. Whether it’s through the use of specialty ingredients, the convenience of food delivery, or the popularity of group gatherings, there are plenty of opportunities for pizzerias to thrive in the coming year. Make sure you are one of them and book a demo with us today to see how we can help you make the most of the this year.